Company News, Marketing News

Dreft Taps Molly Sims for Contest

Will lead nationwide search for the Messiest Baby.

Leading baby laundry detergent brand Dreft is launching Dreft’s America’s Messiest Baby Contest. The 80-year-old household brand partnered with model, actress and mother of two Molly Sims to launch its nationwide search for America’s Messiest Baby at the Dreft’s America’s Messiest Baby Play Date at Maman Bakery in New York City. Now, parents can enter to win Dreft’s America’s Messiest Baby Contest for a chance to have their little one featured on the cover of Parents magazine by submitting a ...

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